What do we consider natural?
We know you care as much about what you put onto your dog’s body as what you put in it. So choose wisely. Not all products are what they claim to be.
Which sounds more natural to you?
Saponified Oil of Coconut or Sodium Cocoate? (They’re the same thing.) Colza Oil or Behentrimonium methosulfate? (Again, same thing.) You will see these more “natural” sounding names on the backs of our competitors’ products, while Isle of Dogs refuses to mislead you. It is shocking that the FDA does not hold the same ingredient disclosure standards for the pet industry that it does for human beauty. Companies are not mandated to list their ingredients by their cosmetic names, nor do they have to even list all their ingredients. That is why our competitors are allowed to list their ingredients in a way that is seemingly more “natural,” like using the terminology of saponified oil of coconut or simply leaving out ingredients that are not considered natural at all. As a company built to the standards of human beauty, you will find full ingredient disclosure on NATURALUXURY products in the FDA-approved International Nomenclature of Cosmetic Ingredient format. We are not less natural. We are simply setting a new standard in honesty.
What does natural mean at Isle of Dogs?
The term “natural” is not regulated by the FDA, so we’ve set high internal standards. Natural products should have: High concentrations of:
- Plant-derived Antioxidants
- Renewable, sustainable, or organic Botanicals
- Wildcrafted, organic, or ethically harvested Essential Oils
- Minerals, Vitamins, and Essential Fatty Acids
- Plant-derived Proteins, Butters, and Oils
None of these:
- Parabens
- Petrochemicals
- Phthalates
- Sodium Lauryl/Laureth Sulfate
- Synthetic Fragrances or Dyes
